Hence arose the origin of our famous sloga...
. Gus was determined to serve his customers the finest burgers and shakes in the business.For over 85 years, the company's name has been symbolic of its heritage. To prove his point that his burgers were exceptionally prime, he would wheel in a barrel of steaks (including round, sirloin, and T-bones) and grind the meat into burgers right in front of the guests.